no-generative AI, just humans!
The Journal is our universe of free-flowing thoughts
Its articles explore our work, bold research, fresh perspectives, and the latest trends across topics ranging from design and technology to business and culture—written with passion and crafted by our own hands.
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Benefit for “La Nara”: the Prato District unites for “care of the souls” and women’s empowerment
Beste, Conad, Daykem, Macoev and Rifinizione Penny: together for the “La Nara” Anti-Violence Center. A symbolic gift to shine a spotlight on Alice Social Cooperative.
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Ethics as Algorithm: why the AI Act is the new standard of European Design
In 2026, the full entry into force of the European AI Act has not marked the end of experimentation, but the beginning of a new era: that of conscious Digital Transformation. The regulation is not asking us to stop; it is asking us to document, to be transparent, and to ensure that a human being…
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The EU AI Act, a practical guide for CEOs and IT Managers
The EU AI Act, what changes in software projects, contracts, roles, logs, accountability, a practical guide for CEOs and IT Managers. If you are a CEO, or an IT Manager, the EU AI Act is not a law that lives in the legal department, it is a law that will show up in your product…
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From New Delhi to the next wave of AI: what we saw at AI Impact Expo and what it means for IoC+
Macoev joined the India AI Impact Expo in New Delhi (16–20 February 2026) as part of the Italian Pavilion, thanks to the support of ITA – Italian Trade Agency. What we experienced there was more than a showcase of technology: it was a snapshot of where AI is heading globally and why the next chapter…
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Macoev at the AI Impact Expo 2026 in New Delhi
Macoev will attend the India AI Impact Expo 2026 in New Delhi as part of the Italian Pavilion, selected in collaboration with ITA/ICE to present its latest products.
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Macoev CEO Stefano Luccisano elected President of Pratofutura
In front of a strong turnout of members, Pratofutura held its general assembly, marking the end of outgoing president Marco Ranaldo’s term. Ranaldo reviewed the main topics addressed by the board, with a special focus on the “Perimetro Reale” research project, which gathered local entrepreneurs’ perspectives on business scaling, the transformation of the district, cross-shareholdings, and the development…
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Macoev wins the Santo Stefano Award
An award that reflects Macoev’s tangible commitment. A milestone that represents a way of being, of living and interpreting what it means to do business.
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Macoev and Tuscany on a mission to San Francisco: innovation and international collaborations
From 2–6 December 2024, a delegation from Regione Toscana carried out a mission to San Francisco aimed at creating new international partnerships and supporting Tuscan startups and innovative SMEs through the “Toscana Tech on the Road” initiative. The week also featured the successful opening of the “Genio Toscano” exhibition at INNOVIT, which attracted hundreds of visitors on inauguration day. The selected…
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Innovative SME Award 2025 – Polo Tecnologico di Navacchio
Macoev S.r.l. received the Special Award from Confindustria Toscana’s Digital Innovation Hub
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Culture and Creativity – Our contribution
Through a long-standing collaboration with CoopCulture, Macoev has developed a wide range of digital experiences for Cultural heritage.